Management's review
Beskrivelse af virksomhedens væsentligste aktiviteter:Business review
The Company is a wholly owned subsidiary of Zendesk Inc. a software development Company that provides a SåS (Software as a Service) customer service platform which helps organisations engage with people in new ways that foster long term customer loyalty and satisfaction. This customer service platform helps to empower organisations to better answer customers’ questions, and to solve their problems through the channels that people use every day when seeking help, such as email, chat, voice, social media, and websites. It also helps people find answers on their own through knowledge bases and communities, capitalising on the increasing customer preference for self-service.
The customer engagement capabilities of the platform allow organisations to proactively serve their customers, reaching out to those who may need help and soliciting feedback about their experience. The openness of the customer service platform makes it easy for organisations to integrate with other applications and embed the platform’s functionality natively into their own websites and mobile applications. The platform consolidates the data from customer interactions and provides organisations with powerful analytics and performance benchmarking. Zendesk Inc also provides SåS live chat software that can be utilized independently to facilitate proactive communications between organisations and their customers or integrated easily into the platform.
The activities of the Company consist of software development and marketing and sales activities on the behalf of its parent company, Zendesk Inc. The Danish entity of the Zendesk Group is responsible for the development of the various Zendesk products, on behalf of the Zendesk Group, which allows companies to create a repository of customer support materials that is easily searchable by customers themselves. Furthermore, Zendesk Denmark performs local Sales & Marketing activities based on an overall strategy outlined by the Zendesk Group.
Financial review
The company's income statement for the year ended 31 December 2022 shows a profit of DKK 13,011,162, and the balance sheet on 31 December 2022 shows equity of DKK 46,389,813.
Company completed year ended 31 December 2022 in a solid position with subsequent growth in numbers and size of the business year on year. Revenue have grown by approximately 37% compared to year ended 31 December 2021, at the same time staff costs have grown by approximately 38% - it is representing main stream of the expenditures/investments made throughout the year.
Expected development of the company Zendesk Inc is focused on the following key areas of growth:
1. Power the world’s customer experience Company’s primary focus is growing market share and becoming irreplaceable to all of customers in commercial and mid-market segments. Zendesk aims to broaden leadership position within the SMB segment and target enterprise accounts and use-cases where there is a high likelihood of success.
2. Innovate for customers In order to define the future of customer experience, Zendesk continues to be customer obsessed, investing in AI, omnichannel, and platform capabilities that inspire customers. To scale innovation ecosystem, company is building strong 3rd party partnerships, investing in internal solutions and delivery capabilities, considering a few strategic acquisitions, and reinforcing the connection between GTM and product development.
3. Profitably scale to $3B and beyond Zendesk plans to increase the value of the company by 3x in the next 5 years, with a continued focus on being efficient and intelligent about company’s growth. In 2023, Zendesk will create and capture new value by improving packing of our products, marketing and selling, and increasing margins and productivity through changes in discounting strategies and optimization of renewal prices. Company will also invest in scaling processes and automate data and system foundations to enable rapid decision making.
4. Be a great place to grow Zendesk will focus on leveraging their strengths as a diverse, global company to accelerate next chapter. Company aspires to help employees develop the necessary capabilities for their career journey. Zendesk will provide rich, practical, and experience-based learning opportunities.
The Company provides services to the Group. These services include software development and marketing and sales activities. The Company supports the Group in the development and implementation of the Groups’ strategy for Denmark and EMEA market for continued growth.
Research and development activities Zendesk ApS operates in the web software services industry, also known as Software-as-a-Service, or the SåS industry, which operates within the broader category of IT cloud services industry. The Company’s engineering team works as part of the Zendesk global research and development team based in San Francisco, California; Copenhagen, Denmark; Melbourne, Australia; Dublin, Ireland; Singapore; Montpellier, France; Cracow, Poland and Lisbon, Portugal. As part of that organisation they work on development, design, and testing of the customer service platform and other products.
Company’s Research & Development teams are responsible for development of Zendesk products that allows other companies to create a repository of customer support materials which allows their customers to search on their own through knowledge bases and communities, capitalising on the increasing customer preference for self-service.
All the R&D activities performed by Zendesk ApS are done at the direction of product managers in Zendesk US.
The company’s knowledge resources of particular importance As Zendesk Aps operates in a fast-paced industry based on cloud computing services, highly skilled professional are its main knowledge resources.
In order to be able to constantly deliver top level of services, it is crucial that the company can recruit and retain employees with a high level of knowledge in the field of software development, marketing and sales. It is our goal that employees are highly educated and are familiar with the most recent trends in the industry.
Impact on the external environment and measures taken to prevent damage Zendesk’s sustainability program has three components:
Reducing value chain emissions by optimizing our own operations and engaging our suppliers.
Mitigating residual emissions by purchasing an increasing amount of high-quality carbon offsets.
Investing financial resources to accelerate carbon removal technologies and progress towards a net zero economy.
As a global company with offices in more than 10 countries, Zendesk is dedicated to support country- level climate goals.
As for the local priorities, there is a high focus on reducing waste generated in the office and events by educating employees on recycling, composting and more sustainable choices, like reducing single-use packaging for foods and drinks. By responsibly recycling and selling equipment for reuse, we are reducing our environmental impact while recovering value from our obsolete IT equipment.
Other measures introduced on country level are:
Implementing sustainable procurement practices where possible, through our Supplier Code of Conduct.
Adapting to the changing digital landscape by encouraging virtual interactions, when possible, to reduce our environmental impact.
Continuing to explore ways that we can donate our employees’ time via volunteering, our money via our foundation, and our product.
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