Management's review
Beskrivelse af virksomhedens væsentligste aktiviteter:Highlights for the year:
A tremendous year for customer award wins
In 2022, IMPACT won an abundance of prestigious awards for our pioneering digital solutions with our customers. Including not one, but two awards at the European eCommerce Awards for our innovative work with Danish B2B construction wholesalers Brdr. A&O Johansen A/S. We took home the gold for the European eCommerce Mobile Experience of the Year and the European User Experience of the Year for their mobile app: AO365. We also enjoyed success at this year’s Optimizer Awards for the digital transformation of our client Montana Furniture, who won Best Buying Experience. The wins didn’t stop there! IMPACT also won big at the 2022 Danish ecommerce awards, where many of our clients earned appraisals for their omnichannel strategy, customer experience and sales and marketing, with Brdr. A&O Johansen scooping up the esteemed Gold award on the night. Our clients Trendhim, Carl Ras, Ejner Hessel, nemlig. com and HiFi Klubben, took home silver and bronzes too. We wrapped up 2022 by claiming yet two more awards for our Brdr. A&O Johansen collaboration, this time at the Lovie Awards. In Sweden Plantagen were recognized as top 3 in the Swedish Retail Awards.
Omnichannel Index 3. 0: Three times the IMPACT!
The Omnichannel Index is a highlight of the IMPACT brand. In 2022, we launched the third and largest-ever IMPACT Omnichannel Index with four well-attended events across Norway, Denmark, and Sweden. This year's report covered more brands than ever before: with 277 brands and retailers’ performance analysed across 65 touchpoints, including for the very first time, sustainability parameters. Given our recent merger, this time around, we wanted to place Swedish omnichannel excellence and sustainable retail at the heart of the Index. That meant launching the report in Stockholm, Sweden, and widening the pool of brands we sampled and surveyed to include more Swedish retailers. Additionally, the data represented a pre- versus post-Covid-19 pandemic world – adding an intriguing extra dimension to our findings.
A debut: The first European IMPACT Commerce Summit
Our goal is to create the strongest commerce community in Europe. In September 2022 we brought this ambition to life by bringing together 300+ IMPACT’ers at our first company-wide IMPACT Commerce Summit in Belgrade, home to one of our newest offices. This event represented our growth from being a player in the Nordics, to a European Challenger brand. Over the course of the Summit’s three days, attendees learned from the brightest minds in commerce on critical topics that influence our industry, like innovation, sustainability and changing commerce for the better.
Successful merger: IMPACT x Improove
A major milestone in the Strategy 2024 was achieved in 2022: Our merger with Swedish e-commerce experts Improove. Improove have now completed their transition into becoming an integral part of the IMPACT family. As part of this merger, Improove was rebranded to IMPACT. The merger has been a success for both companies, now operating as one. We’re thriving in terms of collaborative culture, synergies, and benefits for our customers, financially, and are experiencing a substantial boost to our market position. We continue to build synergies and support customers across borders.
About
IMPACT Commerce Group A/ S is a digital consultancy group specialising in commerce and data-driven marketing.
IMPACT Commerce Group works in the following business areas:
Strategy and growth consulting
UX/ design and digital products design
Commerce platforms
IT architecture, Master Data, PIM, and cloud integrations
Mobile Apps, Cloud POS and Order Management solutions
Omnichannel BI / Analytics
MarTech, CDP and Marketing Automation
Traffic, Lead Generation and Conversion optimisation
Purpose
Changing commerce for the better.
This purpose means that the company is taking the lead on shaping the future of commerce by empowering people and businesses to drive positive change and deliver quality experiences.
Vision
The company’s vision is Leading Digital Commerce Experience in Europe.
As a specialised consultancy, we strive to deliver Europe’s leading end-customer experiences and enable our clients to grow. This is realised by transforming and optimising the entire customer journey by applying the market' s strongest expertise in the areas of strategy/ innovation, design/ concept/ experience, IT architecture, commerce platforms and data/ optimisation.
With a sustainable model that ensures unique sector knowledge and a powerful connection between customer and employee satisfaction, the company strives to provide extraordinary experiences for everyone who engages with IMPACT.
Strategy 2024
Strategy for 2024: “European Challenger. ” This epitomizes the company’s progression from a purely Nordic presence to becoming the leading commerce consultancy in Europe.
Strategy 2024 covers four key milestones:
Strongest Community in Europe
This means ensuring the best workplace community and being the industry leader in people development.
No. 1 Future Commerce and Growth Makers
This means showcasing more innovation and customer results than any other consultancy and having the happiest clients.
Commerce for the Better
This means being a frontrunner in driving positive change, both directly with our customers and indirectly through our customers’ customers.
Strong Financials
This means creating healthy, sustainable growth that allows us to invest in corporate social responsibility.
Customers
IMPACT has built up unique sector experience within selected sectors and expertise in global commerce at scale.
In 2022, our customer portfolio was further expanded, among other with eight market leading companies in the following segments:
Consumer Brands and Retail
Wholesalers/Distributors and Manufacturers
Telco and Subscription-based Services
Automotive
A high volume of projects and ongoing optimisations have been delivered to existing customers, resulting in these customers achieving significantly higher growth in their digital turnover.
Consulting Services and Experience
A partnership with IMPACT gives customers access to unique sector experience – strategically,tactically and operationally – for driving their omnichannel commerce, customer experience and business innovation.
IMPACT has, in 2022, been a part of defining several new business models, driving transformation and setting new standards for customer experience. The collective results from IMPACT’s services and experience has resulted in several nominations and awards, including the:
European Lovie Award and European Ecommerce Awards winner for the work with Johansen AO
Danish e-commerce awards winner with distributor AO Johansen
Swedish Retail Awards runner-up with Plantagen
Several customers nominated/won awards for their commerce experience
Technology and partners
commercetools
Since 2016, IMPACT has been a leading industry voice in the field of composable commerce and MACH architecture. In late 2021, we expanded our portfolio by partnering with commercetools, a cloud-based headless commerce platform that offers APIs for managing e-commerce sales and related functions for large businesses. IMPACT has already onboarded the first five customers to this platform. This year, IMPACT was chosen as one of commercetools’ three Premier partners in the Nordics, representing the highest partnership tier.
Salesforce
IMPACT takes pride in being a leading European expert in Salesforce multi-cloud solutions, encompassing Commerce Cloud, Service Cloud, Order Management (OMS), Loyalty, CDP/Data Cloud and Marketing Cloud. As one of the few global specialists in Salesforce multi-cloud commerce, IMPACT can design comprehensive front-office architectures and maximise the potential of Salesforce cloud services. In 2022, IMPACT brought on five new global Salesforce customers.
Optimizely
IMPACT proudly stands as a Gold Partner among European consultancies, leading the way with the latest Optimizely commerce clients. Our exceptional team boasts the highest number of certified Optimizely developers in Denmark, placing us at the forefront of the Nordics. Together, we are dedicated to transforming digital experiences and driving innovation for a brighter future.
Contentful
In 2022, IMPACT established a strategic partnership new partnership with Contentful, a distinguished content platform known for its robust and scalable solutions. As a trusted partner, we are dedicated to offering our clients advanced content management capabilities, enabling them to craft outstanding digital experiences. This collaboration signifies our commitment to remaining at the forefront of the industry, providing innovative tools and strategies that fuel success in the constantly evolving digital landscape. We are proud to report that the first two customers are now live and thriving.
Amplience
Amplience was added to the portfolio of partnerships in 2022. A renowned content platform recognised for its versatile and powerful solutions. As a trusted Amplience partner, we are dedicated to providing our clients with advanced content management capabilities, enabling them to create exceptional digital experiences. This collaboration highlights our commitment to staying at the forefront of the industry, supplying innovative tools and strategies that drive success in the constantly evolving digital landscape. IMPACT sees Amplience as the essential bridge between Salesforce and Commercetools, seamlessly connecting these powerful platforms to unlock their full potential. With our first customer project currently underway, we are eager to demonstrate the remarkable possibilities that our collaboration with Amplience can offer.
Umbraco
Umbraco has propelled IMPACT to new heights, with numerous triumphant commerce projects under our belt. Our dedication and expertise have earned us the prestigious Umbraco Award for Best Editing Experience, as well as the esteemed titles of Umbraco Cloud Powerhouse and Umbraco Gold Partner. With a team of over 40 Umbraco-certified developers in 2022, we are steadfast in our pursuit of becoming the preeminent Umbraco consultancy in the Nordics. Together, we'll shape the future of digital experiences, inspired by our passion and commitment to excellence.
Adobe (formerly Magento)
In 2021, IMPACT incorporated Adobe into its technology offerings. Adobe Commerce presents an exceptional solution for businesses seeking to enhance their digital capabilities. The platform is both agile and comprehensive, providing a robust out-of-the-box feature set and numerous third-party functionalities. Its seamless integration with the Adobe Experience Cloud makes it an ideal choice for companies with ambitious digital aspirations.
Sitecore
IMPACT has established itself as a global leader in Sitecore technology, thanks to our extensive experience in delivering commerce solutions. We continue to be at the cutting edge of high-performance, headless Sitecore implementations in Azure Cloud, and we excel in optimising the utilisation of the latest features and subsystems. Our expertise ensures that we remain a driving force in the digital commerce landscape.
Akeneo PIM
In 2022, IMPACT and Akeneo PIM joined forces, elevating PIM solutions and revolutionising the European market. Our combined expertise has already led to impressive outcomes, including the successful launch of our first international customer. United, we're redefining product information management, inspiring businesses and shaping the future of PIM across Europe and beyond.
InRiver PIM
IMPACT boasts an impressive record, having been honored as InRiver Partner of the Year twice in Denmark and EMEA Regional Partner of the Year. Our exceptional PIM/MDM team is among the top performers in the Nordics. Notably, we hold the distinction of having two InRiver Champions leading our team – an accolade only 20 PIM experts worldwide have achieved. As the consultancy implementing the highest number of new customers on InRiver in Denmark, IMPACT continues to demonstrate its dedication to excellence and innovation.
Struct PIM
IMPACT has added Struct PIM to the portfolio of partners. Struct PIM is a simple and user-friendly PIM with a transparent licensing model that fits right into the technology stack of IMPACT. The partnership with Struct PIM was a natural choice for having a multi-option PIM strategy in the future.
Microsoft and Azure
In 2022, IMPACT has successfully strengthened its partnership with Microsoft. Especially the Azure cloud capabilities are widely used with most customers, including for integrations, applications and data management. As a result, IMPACT was positioned as a strong candidate for the Partner of the Year award and continues to build pipelines and develop skills together with Microsoft. In 2021, IMPACT is listed as Gold Cloud Platform, Gold Application Development and Gold Application Integration Partner.
POS – NewStore and Sitoo
As part of becoming the leading digital commerce experience in Europe, IMPACT is taking its steps into the world of retail. IMPACT is partnering up with industry-leading retail technology provider, Sitoo and NewStore. Together, we share a vision of reimagining the in-store experience, by enabling retailers to deliver a best-in-class CX and helping our customers to deliver a full 360 omnichannel experience.
Voyado
In 2022, IMPACT and Voyado's Customer Experience Cloud formed a partnership to provide personalised retail experiences that enhance customer loyalty. Several clients are already actively using this platform.
Other technologies
IMPACT is at the forefront of revolutionising global commerce with its cutting-edge technology and architecture. Our use of cloud, Vercel, microservices and JavaScript technologies have set them apart as true innovators in the industry.
IMPACT also utilises mobile apps, Talon. one, Raptor personalisation/CDP, and search technologies like Algolia and Relewise to provide an unparalleled customer experience.
By embracing powerful technologies and partnerships, IMPACT is redefining what's possible in the world of commerce. They inspire others to push the limits of what can be achieved with technology and pave the way for a brighter, more connected future.
Analytics/BI, data-driven marketing and personalisation
Data-driven marketing and personalisation are IMPACT specialties. Raptor Services (CDP and personalisation software) has recognised IMPACT as the Gold Partner.
Combining in-depth commercial and technological understanding with expertise in marketing methodology ensures that customers can realise their full potential by using customer data f romseveral channels. This is put into practice in deliveries that support B2 B digital, CRM, CDP and retail customer clubs/loyalty programmes.
IMPACT can provide advice concerning all marketing platforms and has strategic partnerships with leading vendors of marketing automation and personalisation platforms.
Organisation and processes
We have continued to focus on strengthening our processes and expertise, giving particular priority to developing skill sets in CX, IT architecture, cloud technology and BI/ Analytics/AI.
IMPACT is the leading digital commerce consultancy in Scandinavia with more than 400 experts. Furthermore, we’re the largest partner-owned commerce consultancy in Europe.
The goal for IMPACT continues to be to attract, retain and develop the most highly skilled experts in the sector and ensure further influx of distinguished senior profiles in 2023. We strive to build a community of experts across countries and embrace a modern, hybrid work-life balance.
The company has positioned itself as a dynamic and attractive workplace focused on innovativesolutions which exploit the potential of new digital technologies and data-driven sales/marketing. The personal development of each individual employee is a top strategic priority.
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